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Strategize or Agonize

Jul 09, 2016

Hello

Hello Favorites! I hope you’re having your best day.  I’m the mistress. …because I cheated on my husband.  I cheated on my health too.  I cheated on my friends and family and employers.  I cheated on almost everything I know and love with my desire to build a business.

I come from humble beginnings… a faithful family of preachers and farmers… We are not strangers to faith or service and my goal here today is to serve you with a tool, tactic or strategy to grow business… especially a microbusiness. The Small Business Administration defines a microbusiness as having less than 10 employees. And a small business as having less than 500 employees.

I have an undergraduate degree in information technology.  I was a software developer for a fortune 500 company for years, and I have a master’s degree in business as well as being a certified project manager.  And you know what?  All of that taught me squat about creating wealth.  I have learned more in the past 12 months from 2 millionaire mentors than all of that college combined.  I have spent the last 10 years perfecting and searching for the right business model that would fully support my health, my faith, my wealth and my family.  Networking marketing is that industry and Vida Divina is that company!   Vida Divina has an incredible line of organic health and personal care products.   Our CEO, Armand Puyolt is an anointed visionary that leads with the love of a people with a heart towards God.  visit v.i.d.a.d.i.v.i.n.a .com

Audio:

 

I am also a member of Team Favor.  Team Favor is a way of doing business that is loving, collaborative and strategic.  I call them the favor-RITES. 🙂  Today’s topic…  

Strategize or Agonize

Last week we talked about the importance of organizing systems for communication and gathering and retrieving information.  Today, let’s talk about strategy.

  1. Facebook advertising is a marketing tactic, not a marketing strategy
  2. Doing opportunity calls and meetings is a marketing tactic, not a marketing strategy.

The goal is to have business practices that are documented. Measurable. And Repeatable.

Network marketing is a product distribution method that uses direct sales.  The network marketing business model allows you to duplicate your efforts and residualize your income.  

I encourage you to know your numbers – how much does it cost to recruit a prospect, to acquire a customer, to retain a team member?  If you do not know those numbers, you do not know how much advertising to afford.  If you have no idea. I recommend you start advertising on Facebook for as little as a $1 a day to a target audience.  If you don’t know your target audience then guess until you prove that they are or are not your audience.  My business coach says that any day that you are not advertising is a day that your business is not open.  Just start!  …so you can end and win!  We are Team Favor… and our favorite thing to do is WIN WITH YOU!  

Vida Divina is a network marketing direct sales organization that owns its manufacturing company. This means that you have direct access to a domestic manufacturer if you decide to white label your own brand.  Direct selling is a $34 billion retail channel with 18.2 million salespeople.  Online selling is a $300 billion retail channel.  Amazon.com is bigger than Walmart!  …with 80 million+ people browsing it’s 183 million products pages every single month.

How will you gather information about your market to be able to serve them better?  Marketing is the messages, tools, tactics and techniques used to gather information about your market to meet the needs that they are demanding for your product or service.  If you can’t find that demand or meet that need, you may have the wrong product, the wrong service, the wrong market or the wrong advertising to the right market.  

My point is strategy…  not just tactics.  Where are you headed?  How are you doing?  What is the next step?  You can make those decisions when you have a strategy and you are documenting and measuring that strategy.  If you are still figuring everything out just take action, any action, imperfect action until you find something that works; then do that thing over and over again and teach your favorite team to do the same!!   

SEE YOU SOON

I hope something said here is worth sharing with your favorite team.  To join our team of favorites at no cost whatsoever, visit teamFavor.org. There you can download this recording. You can also call our Team Line at 919.825.0295 or search alorrinda on the web.

Ok favorites! …until next time. May your valley be lifted and your mountain moved and your life be divine by design.  

Have your best day.

 

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~ fb.me/alorrinda,   The Business Mistress